.
Joohn
Choe

choejoohn@gmail.com
linkedin.com/in/joohnchoe
joohnchoe.com

what I do

Writing copy that persuades, informs and sells.

Editing research-intensive technical writing.

Managing complex textual production processes.

my skills

.
copywriting
_9
.
editing
_9
.
design
_9
.
administration
_7
.
html/css/javascript
_5
.
sql/database design
_4

work and contracts I’ve done

Marketing/data evangelistLogbase, Inc. 10/2014 – present
Research, technical writing and technical evangelism for a stealth-stage machine data intelligence startup. Work includes maintaining official company blog, tradeshow attendance, marketing contact development, executive search, business plan writing and user experience design.

TaxonomistAdchemy, Inc. 10/2013 – 11/2013
Contract product curation and database accession work for a high-throughput AI-driven automated marketing provider. Original innovative work in Platonic taxonomies for firearms componentry and Dewey decimal-based cladistic schemata for product typology.

Internet Search Evaluator Lionbridge, Inc. 3/2011 – 11/2013
Self-managed, high-rate production of spelling and grammatical corrections and video salience ratings. Selected for multiple experimental projects including extensive work on experimental semantic web/spelling project. Consistent performance amidst top 25% of tranche across projects.

Principal Copywriter Antec, Inc.1/2010 – 8/2010
Developed agile concept-to-print process for print, web and package copywriting based on close creative collaboration, rapid layout tools and internationalized structured authoring. Responsible for successful design competition award applications, user manuals, technical specifications and written marketing collateral across the entire company.

Editorial Coordinator/Editor Apress, Inc. 10/2006 – 5/2009
Acquisitions and developmental editing and creative contracts management and office management (contract negotiation, tracking and A/P coordination) for a 25-person office with a stable of over 900 writers and reviewers. Solely responsible for design and implementation of company-wide accounting and archiving systems, including design of a paperless invoicing and billing system and extensive work with SAP invoicing and document flow.

Copywriter/Video Engineer Cloud*LINK, LLC 10/2005 – 3/2006
Deployed a Linux cluster and scripts for encoding low-footprint h264 video encoding formats for in-flight entertainment. Planning and layout of user interface for in-flight video entertainment.

Legal Secretary Idell Berman Seitel & Rutchik 4/2003 – 4/2005
Editing, research, drafting and administration for law firm specializing in entertainment and copyright law. Promoted from file clerk after filing and re-organizing 10 years of unsorted pleadings with a gross weight of over a metric ton. Certified trainer for 9th Circuit and CA State electronic filing procedures.

Copywriter Dan Rosenthal & Associates 6/1992 – 12/2001
Financed college career through original research and writing in options spread strategies, online privacy, precious metals, numismatics, investment advice and video game reviews. Received training and successive promotions from assistant to copywriter during nearly a decade of work learning advertising and marketing fundamentals directly from the firm principals.

education and training

B.A. Psychology
B.A. History of Art (with distinction)
University of California at Berkeley, 2002

publications

Author

Acquisitions editor

Lead editor

Developmental editor

sample writing and editing

Technical evangelism: The Uses of Log File Analysis: Log File Analysis In Security
Design critique: Software As Weapon: Questioning the Dominant Paradigm of Software-As-Tool
Cultural studies: New American Essentialism and American Cynical Realism: A Psychodynamic View of Ideology
Marketing analysis: A qualitative analysis of the personal computer power supply unit (PSU) market
Design marketing: Computex Taipei Product Highlight Presentation (awarded “Most Innovative Product” 2010)
Academic editing: Traditional Chinese Medicine As A New Paradigm For Risk Management
Humor: People Of The Gun: The Folks You Meet At The Range